SAIC MOTOR(SH:600104) Di Yi Cai Jing·2025-09-21 01:35Core Viewpoint - Traditional luxury brands are facing challenges in the electric vehicle (EV) market in China, prompting the establishment of a new sub-brand, AUDI, by SAIC Audi to adapt to the changing landscape [1][2]. Group 1: Brand Strategy and Market Positioning - SAIC Audi launched the AUDI brand as the first new sub-brand in Audi's 115-year history, aiming to find a suitable path for luxury brands in the new energy market [1]. - The AUDI E5 Sportback, priced at 235,900 yuan (approximately 23.59 million yuan), received over 10,000 orders within half an hour of its launch, indicating a significant market interest despite competition from new players [1]. - The CEO of the SAIC Audi cooperation project emphasized that AUDI aims to offer products that are not currently available in the market, combining German engineering with modern technologies like AI and electric drive [2]. Group 2: Product Development and Future Plans - AUDI plans to launch two new products in the next two years to enhance its electric vehicle lineup, with the next model already in the final preparation stage [3].