从深圳这场五千人大会看出海新观察

Core Insights - The 2025 "Global POD Ecosystem+" Cross-Border E-commerce Trend Selection Conference commenced in Shenzhen, focusing on various aspects of cross-border e-commerce, including trend analysis, brand globalization, platform empowerment, and POD customization [1][3] - The event attracted over 5,000 attendees from various sectors, including e-commerce platforms, sellers, manufacturers, service providers, and academic institutions, highlighting the growing interest in cross-border e-commerce opportunities [3][5] Group 1: Event Highlights - The conference featured dedicated sessions for independent sites and TikTok Shop, facilitating resource matching and enhancing interaction among participants [1][5] - The exhibition area received positive feedback from attendees, with many expressing satisfaction with the insights gained and the networking opportunities available [7] Group 2: Market Trends - According to customs data, China's cross-border e-commerce exports are projected to reach approximately 21.5 trillion yuan in 2024, marking a 16.9% year-on-year increase, with major export destinations including the United States, the United Kingdom, and Germany [9] - The export of consumer goods constitutes 97.5% of total exports, with key categories including apparel, digital products, and home appliances [9] Group 3: Industry Perspectives - The CEO of Mido Technology emphasized the importance of digitalization and AI in driving the next phase of globalization, stating that the focus will shift from merely selling products to enhancing customer experience and brand loyalty [10] - A new research perspective highlighted the significance of storytelling and cultural resonance in promoting Chinese brands abroad, suggesting that understanding and trust are crucial for successful international expansion [12] Group 4: Future Directions - The emergence of POD (Print on Demand) as a key trend in cross-border e-commerce was discussed, indicating a shift towards customization across various product categories, including furniture and digital accessories [14] - The integration of POD with platforms like TikTok Shop and Amazon is seen as a new phenomenon that could reshape the landscape of cross-border e-commerce [14]