SAIC MOTOR(SH:600104) Di Yi Cai Jing·2025-09-21 01:59Core Viewpoint - The development of luxury brands in China, particularly in the new energy era, faces significant challenges, but a suitable path for transformation has been identified by the company [1]. Group 1: Company Strategy - SAIC Audi, a joint venture between SAIC Volkswagen and Audi, has launched its first model under the new AUDI brand, marking a significant strategic shift for the company [1]. - The AUDI brand was established as the first new sub-brand in Audi's 115-year history, featuring a new letter logo alongside the traditional four-ring emblem [1]. Group 2: Product Launch - The E5 Sportback, the first model from the AUDI brand, was officially launched with a starting price of 235,900 yuan, which includes a 10,000 yuan insurance cash benefit, placing it in the 220,000 yuan price range [1]. - Within half an hour of its launch, the E5 Sportback received over 10,000 orders, indicating a strong market response despite being lower than new entrants like Xiaomi and Hongmeng [1]. Group 3: Market Positioning - The E5 Sportback is considered a crucial strategic milestone for SAIC Audi, with the sentiment that it "can only succeed, cannot fail" reflecting the high stakes of this launch in the context of the luxury electric vehicle market [1].