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雷军的小米汽车成功了,任正非为啥不造车?事实证明,“华为不造车”的决策很正确:任总真是太有战略远见了
Sou Hu Cai Jing·2025-09-21 02:16

Core Viewpoint - The article discusses the strategic decisions of companies like Xiaomi and Huawei regarding car manufacturing, emphasizing the importance of focusing on core competencies and collaboration in the automotive industry. Group 1: Xiaomi's Strategy - Xiaomi's decision to enter the automotive market is driven by the desire for control over the supply chain and profit margins, similar to its approach with private label products [1] - Xiaomi's brand strength and the personal branding of its founder, Lei Jun, enhance its marketing effectiveness in the automotive sector [1] - The company is committed to a holistic ecosystem involving vehicles, homes, and technology, positioning itself firmly in the automotive market [1] Group 2: Huawei's Strategic Choice - Huawei has chosen not to manufacture cars but to assist existing car manufacturers, focusing on its strengths in ICT infrastructure and smart terminal technology [2][3] - The decision was made after internal debates, leading to a clear strategy of not entering the car manufacturing space, which Huawei's management believes is essential for maintaining focus on its core mission [3] - Huawei's strategy has proven effective, as evidenced by the growing number of partnerships with various automotive companies [5] Group 3: Collaboration and Ecosystem - The shift in perception among automotive companies from skepticism to eagerness to collaborate with Huawei is attributed to its clear strategic direction and the success of its products like the AITO series [7] - Huawei's three collaboration models with car manufacturers include component supply, the Huawei Inside (HI) model, and the innovative HarmonyOS-based smart vehicle model, which has gained traction among several automakers [8] - The company's approach of not competing directly with car manufacturers but rather supporting them has fostered a cooperative environment, allowing for mutual growth [10] Group 4: Industry Impact - Huawei's focus on becoming a supplier of incremental components for smart connected vehicles has created significant value in the automotive industry, igniting advancements in intelligent driving technology [10] - The article suggests that the scale of smart connected vehicles in the AI era could surpass that of smartphones, indicating a transformative shift in the automotive landscape [10]