情绪消费、质价比、出海等赛道仍有机会，AI破局智慧零售

Core Insights - Companies need to find higher quality growth solutions, focusing on "human-centered" AI and international expansion to drive growth [1] - The retail sector, as a key indicator of the economy, still has growth potential, particularly through AI and internationalization [1][8] - Despite economic fluctuations, retail GDP is leading growth, with new consumption patterns emerging [1][2] Group 1: Growth Opportunities - Four key growth areas identified: emotional value, price-performance ratio, offline consumption, and overseas expansion [2][4] - Notable brands achieving strong growth include those leveraging emotional connections and unique value propositions, as well as those with competitive price-performance [4][5] - The rise of nighttime tourism and local travel indicates a shift in consumer behavior, with significant participation in events like the May Day holiday [4][8] Group 2: AI Integration - Companies are increasingly adopting AI across multiple operational scenarios, with over 50% of enterprises utilizing AI in six or more areas [5][6] - AI is being used not just for cost reduction but also for enhancing operational efficiency and market competitiveness [6] - A case study with a brand shows that AI-driven marketing can significantly outperform traditional methods, achieving 2-3 times the efficiency and higher sales performance [6][7] Group 3: International Expansion - 80% of Chinese retail companies are actively pursuing international markets, despite challenges such as trade barriers [8][9] - Tencent Cloud is supporting companies in their global expansion by addressing compliance, localization, and intelligent upgrades [9][10] - Tencent Cloud's international business has seen significant growth, doubling its overseas customer base and maintaining high double-digit growth for three consecutive years [10]