Zhong Guo Qi Che Bao Wang·2025-09-21 03:42Core Insights - NIO Day 2025 was held in Hangzhou on September 20, 2025, with the theme "Grow with the Light," showcasing NIO's latest products and technological innovations [1] - The event emphasized user co-creation, featuring a theme song and documentary highlighting the stories of various NIO users [3] Product Launches - NIO launched two flagship models: the new ES8 and the ET9 Horizon Special Edition [7][9] - The new ES8, a pioneer in China's pure electric large three-row SUV segment, has a starting price of 406,800 yuan for the six-seat and seven-seat luxury versions, with a lower price of 298,800 yuan when using the BaaS battery rental model [7] - The ET9 Horizon Special Edition starts at 818,000 yuan, with a BaaS price of 710,000 yuan, expected to begin deliveries at the end of September [9][11] Market Positioning - The new ES8's pricing strategy is designed to attract customers, being lower than the previous generation and even below the pre-sale price by 10,000 yuan, generating excitement among attendees [7] - NIO's founder and CEO, Li Bin, indicated that the company is focused on increasing the production capacity of the new ES8 to meet demand, with plans to subsidize the difference in new energy vehicle purchase tax if production cannot keep up with orders [7] - Li Bin also stated that 2025 marks a turning point where user experiences with pure electric technology will outweigh the inconveniences of charging, as the high-end electric vehicle market accelerates its transition to pure electric models [11]