Sony, LG slash TV prices by upto Rs 85,000 after GST rate cut; expect buyers to upscale purchases this festive season

Core Viewpoint - The TV industry is implementing significant price cuts ranging from Rs 2,500 to Rs 85,000 to pass on the benefits of a 10% GST reduction to consumers, aiming to boost sales during the upcoming festival season [1][8]. Price Reductions - Leading manufacturers like Sony, LG, and Panasonic have announced new price lists effective September 22, 2025, reflecting the reduced GST rates [8][9]. - Sony India is reducing MRP by Rs 5,000 to Rs 71,000 across its Bravia TV models, with specific reductions such as the 43-inch BRAVIA 2 now priced at Rs 54,900 (down from Rs 59,900) and the 55-inch BRAVIA 7 at Rs 2.50 lakh (down from Rs 2.30 lakh) [5][9]. - LG Electronics India is also cutting prices by Rs 2,500 to Rs 85,800, with the 43-inch model now at Rs 28,490 (down from Rs 30,990) and the 100-inch model reduced by Rs 85,800 to Rs 4,99,790 [6][9]. - Panasonic has reduced prices by Rs 3,000 to Rs 32,000, with the 43-inch models now priced between Rs 33,990 and Rs 54,290, and the 55-inch models priced between Rs 65,990 and Rs 76,990 [7][9]. Sales Expectations - The TV industry anticipates a spike in sales during the festival season, starting with Navratri, following a period of flat sales in the first half of the fiscal year [8]. - Manufacturers expect that consumers will use the savings from price reductions to upgrade to larger screen sizes and models with additional features [2][8]. - There is also an expectation of increased sales for bundled products such as sound bars and party speakers, with hopes for high double-digit growth during the festive season [5][8].