始祖鸟为高原放烟花致歉，中产还会买账吗

Core Viewpoint - The outdoor brand Arc'teryx faced significant backlash after a fireworks event in the Himalayas, raising concerns about environmental protection and brand integrity [4][10][12] Group 1: Event Overview - On September 19, Arc'teryx collaborated with artist Cai Guoqiang to host a fireworks show named "Ascension" in the Himalayas, which sparked public criticism regarding the brand's commitment to environmental values [4][10] - Following the event, Arc'teryx deleted related social media posts and issued an apology, acknowledging the disconnect between the brand's values and the event [4][12] Group 2: Brand Reputation and Financial Performance - Despite the controversy, Arc'teryx's parent company, Amer Sports, reported a record high revenue of $1.236 billion for Q2 2025, a 23% year-over-year increase, and a net profit of $18.2 million [6] - The brand has faced ongoing quality issues, with over 3,042 complaints registered on consumer platforms, yet consumer interest remains high [6] Group 3: Environmental Concerns and Responses - The fireworks were claimed to use biodegradable materials, and local authorities stated that the event complied with environmental regulations [11][12] - Public skepticism persisted, with many questioning the potential irreversible impact of fireworks on the fragile high-altitude ecosystem, despite assurances from the organizers [11][12]