国人消费降级背后的心理战:为什么以前叫穷,现在叫消费降级?
Sou Hu Cai Jing·2025-09-21 08:53
Core Insights - The article highlights a significant shift in consumer behavior from a focus on frugality to a more relaxed attitude towards spending as incomes have increased over time [1][3]. Group 1 - In the past, consumers were primarily concerned with basic needs, prioritizing essential expenditures and being cautious about overspending [1]. - The current era reflects a change where individuals are less focused on price tags and more on overall quality and experience, indicating a rise in disposable income [3].