Group 1: Halloween Consumption Trends - This year's Halloween consumption surge has started earlier and more intensely than in previous years, with significant increases in search volume and sales performance related to Halloween products [1] - Google Trends data indicates that searches for "2025 Halloween" began rising in mid-June, peaking in early August, and are expected to reach their highest levels in September and October, continuing even after the holiday [1] - Mainstream e-commerce platforms show a diverse range of Halloween-themed products, with search volumes for several items increasing by over 41% compared to the same period last year [1] Group 2: Regional Market Insights - The United States, the United Kingdom, and Canada are leading in Halloween consumption, with a notable 300% year-on-year increase in searches for "haunted house decor 2025" in the U.S. [1] - More than half of American consumers begin purchasing holiday items at least a month in advance, indicating a strong trend towards planned consumption [1] Group 3: Cross-Border E-commerce Opportunities - Chinese cross-border enterprises are actively seizing opportunities in the global market, exemplified by Wuhan Meteor Gathering E-commerce Co., which recently listed on the Shanghai Equity Custody Trading Center [3] - Since its establishment in 2019, the company has focused on cross-border e-commerce services, helping over 10,000 users achieve international sales through comprehensive support [3] - The increasing demand for overseas holiday consumption and earlier purchasing cycles provide Chinese suppliers and cross-border sellers with ample response time and market opportunities [3] Group 4: Future Outlook - The holiday economy, represented by Halloween, is expected to continue energizing cross-border trade, emphasizing the need for sellers to capture consumer dynamics and plan ahead for stable growth in international markets [4]
武汉流星汇聚:万圣节商机提前引爆,外贸卖家节日布局正当时
Sou Hu Cai Jing·2025-09-21 09:25