西贝深陷“预制菜”争议，公关策略引发舆情升级

Group 1 - The core issue revolves around the controversy of pre-made dishes at Xibei, highlighting the urgent need for transparency and standardization in the restaurant industry [2][3] - The incident began when a public figure criticized Xibei for allegedly serving pre-made dishes, leading to a public dispute and escalating tensions between the brand and consumers [2][3] - Xibei's response included a strong denial of the allegations, an offer for kitchen tours, and a commitment to rectify production processes, although their communication strategy faced criticism [3][5] Group 2 - The incident has resulted in a significant decline in Xibei's sales and brand value due to prolonged public backlash and ineffective communication [5] - The regulatory scrutiny faced by Xiaohongshu for its content management practices underscores the challenges of maintaining content quality and social responsibility as platforms grow [6][8] - Xiaohongshu's commitment to improve its content governance and adhere to regulatory standards reflects the increasing pressure on digital platforms to balance user engagement with responsible content management [7][8]