Core Insights - The core conclusion of the report is that Chinese households are experiencing a shift in risk perception, characterized by a decrease in traditional survival-type risk anxiety and a significant increase in wealth-related risk awareness [1][3]. Group 1: Changes in Risk Awareness - The current economic environment is undergoing profound changes, leading to a transformation in household risk awareness and response systems due to factors such as economic slowdown, structural adjustments, low interest rates, aging population, and technological revolutions [3]. - Although health, retirement, and accidental death risks remain the top three concerns for families, their attention to these risks has decreased, while awareness of wealth security and management risks has significantly increased [3][4]. - The report identifies six major impacts of macroeconomic changes on household risk, including increased income and debt risks, purchasing power risks due to inflation, asset allocation shifts due to low interest rates, consumption and investment strategy impacts from exchange rate fluctuations, social security pressures from an aging population, and a structural transformation trend in household asset allocation [3]. Group 2: Insurance Industry Response - As household risk awareness evolves, commercial insurance is transitioning from a focus on single risk compensation to becoming a comprehensive management tool for quality of life and wealth management [4]. - There is a mismatch between product supply and demand, as the industry continues to offer standardized products despite the diverse risk management preferences and protection needs of different families [4]. - Insurance companies need to make targeted adjustments in product design and customer service to address new risk preferences, such as developing insurance products that cover unemployment risks and offering more diversified insurance products that align with the structural transformation of household asset allocation [4][5]. Group 3: Recommendations for Insurance Product Development - The report suggests that insurance companies should establish a comprehensive product system focusing on four key areas: a basic risk defense system centered on health insurance, a retirement risk response system based on commercial annuities, a wealth preservation system centered on participating insurance, and a wealth transfer system based on leveraged life insurance and trust funds [5]. - Specific guidance is provided for insurance coverage and financial planning, including an analysis framework of "income-asset-liability" to prioritize high-leverage products for low-income families and recommend critical illness and retirement annuities for middle-income families [6]. - Families are encouraged to adjust their asset allocation in response to changing risks, with specific recommendations for different life stages, such as prioritizing term life and health insurance for single or startup families, planning for retirement during development or maturity stages, and supplementing cancer and nursing insurance during the sunset phase [6][7].
家庭风险焦虑变迁催生保险服务新思路
Bei Jing Shang Bao·2025-09-21 12:10