Core Viewpoint - The investigation reveals that many beddings marketed as "high-end four-piece sets" are falsely advertised, with misleading claims about material quality and thread count, leading to consumer deception [1][3][22]. Group 1: Misleading Marketing Practices - Some merchants in Jiangsu and Zhejiang are found to falsely label bedding products with inflated thread counts and misleading fabric claims, such as "A-class maternal and infant grade" [3][12]. - Live-streaming sales tactics are designed to entice consumers with phrases like "100-thread long-staple cotton" and "suitable for bare sleeping," which are often not true [5][10]. - The actual thread counts of many advertised products are significantly lower than claimed, with common counts ranging from 30 to 80, while some are falsely marketed as "100-thread" [12][15]. Group 2: Quality Standards and Regulations - According to national standards, infant textile products must meet A-class requirements and be labeled as "infant products," while those in direct skin contact should meet at least B-class standards [6]. - Many products lack proper labeling regarding fiber content, violating regulations that require clear identification of materials used in textile products [29]. Group 3: Supply Chain and Production Insights - Investigations into suppliers reveal that some manufacturers knowingly mislabel products with A-class tags and inflated thread counts to increase profit margins [40][48]. - Some factories openly admit to producing low-quality products while falsely claiming high standards, indicating a widespread issue in the industry [50][52]. - The presence of counterfeit testing reports and misleading marketing strategies is prevalent, with suppliers providing false documentation to mislead consumers [39][41].
假标签、假材质、假报告!总台《财经调查》曝光“高端四件套”猫腻→
Sou Hu Cai Jing·2025-09-21 12:16