财经调查丨“高端四件套”以次充好，电商虚标床上用品支数成公开秘密

Core Viewpoint - The article highlights the deceptive marketing practices in the bedding industry, particularly regarding high-end four-piece sets that claim to be made of high thread count and 100% cotton, which are often misleading and not reflective of the actual product quality [1] Group 1: Industry Practices - Some live-streaming sales tactics involve promoting products as "100 thread count" even when they do not meet this standard, indicating a widespread issue of false advertising in the bedding sector [1] - The use of terms like "Pima cotton" is often a marketing gimmick, with sellers admitting that they do not always provide genuine products but rely on vague descriptions to mislead consumers [1] - Merchants in the Haining Home Textile City acknowledge that the practice of inflating product specifications is a well-known secret among e-commerce platforms [1] Group 2: Consumer Impact - The misleading claims are particularly targeted at vulnerable demographics, such as elderly consumers, who may be more susceptible to these marketing strategies [1] - The discrepancy between advertised and actual product quality can lead to consumer dissatisfaction and mistrust in the bedding market [1]