Group 1 - The article highlights the establishment of China's first winery evaluation standard, which was initiated by the China Food and Drug Safety Promotion Association and officially released in 2022, filling a gap in the Chinese wine industry [1] - The standard aims to promote the quality and cultural innovation of Chinese wine, with nationwide implementation planned for 2023 [1] - Various national events and forums have been organized to enhance the influence and value of the wine industry, including the "International High-Quality Development Conference for Safe Food" and the "Wine Culture Innovation Development Forum" [1][4] Group 2 - The article outlines the extensive experience of Ye Qing in media and brand culture, with over 20 years in the industry and various leadership roles in major media organizations [1][3] - Ye Qing holds multiple positions in various organizations related to wine culture and brand innovation, including Secretary-General of the China Winery Grading Management Evaluation Committee and Executive Director of the China Wine Culture Brand Innovation Research Institute [3] - The article emphasizes Ye Qing's commitment to serving the wine industry and enhancing brand influence, which has garnered widespread recognition from various sectors [4]
品牌文化研究专家叶青:深耕产业经济文化消费领域服务高质量发展
Sou Hu Cai Jing·2025-09-21 12:45