海合安文旅重磅入局 690亩阳澄半岛乐园正式易主

Core Viewpoint - The acquisition of the former Suzhou Huayi Brothers Movie World by the Asian private equity giant, Anbo Kai Investment Fund, through its cultural tourism management platform, Haihe An Cultural Tourism, marks a significant development in the East China cultural tourism industry, with plans for a comprehensive upgrade and rebranding of the park as "Haihe An Suzhou Yangcheng Peninsula Paradise" [1][3][9]. Group 1: Acquisition and Rebranding - Haihe An Cultural Tourism has completed the full acquisition of the former Suzhou Huayi Brothers Movie World, which spans 460,000 square meters (690 acres) and is located in a key national-level tourist resort area [1][3]. - The park will undergo a systematic upgrade and integration, focusing on local cultural elements and enhancing visitor experiences to create the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][9]. Group 2: New Offerings and Experience - The park will introduce three major new products: the "Milk Dragon Magic Time" themed area, the large immersive show "Zhuangyuan Returns," and the "Yangcheng Starlight Night" product system, aiming to cover all age groups and operate throughout the day [6][7]. - The park's new offerings have already attracted over 350,000 visitors during the trial operation period in the summer of 2025, with a single-day peak of over 20,000 visitors and a revenue increase of 68% year-on-year [7]. Group 3: Strategic Importance and Future Plans - The acquisition is viewed as a landmark event for the cultural tourism industry in East China, leveraging Suzhou's rich cultural heritage and the unique ecological resources of Yangcheng Lake to invigorate regional tourism [9]. - Haihe An Cultural Tourism aims to integrate its experience in operating large cultural tourism projects with local culture, creating a theme park that reflects both international standards and Suzhou's unique charm [9][10].