Nu Holdings Is Quietly Growing Its Banking Empire

Core Insights - Nu Holdings has rapidly grown to become the world's largest digital banking platform with over 120 million customers across Latin America, transitioning from a fintech to a full-scale banking entity [1] Financial Performance - In 2024, Nu generated $11.5 billion in revenue, reflecting a 58% year-over-year increase, and achieved a net profit of $2.0 billion, with a return on equity of 28%, indicating strong profitability alongside growth [3] - The company's loan book reached $21 billion in 2024, growing 45% year-over-year on an FX-neutral basis, while maintaining a declining delinquency rate from a peak of 7.2% to 6.6% [4] Customer Engagement and Growth Strategy - Nu has successfully increased average monthly revenue per active customer from $4 in Q2 2021 to $12 in Q2 2025, indicating effective cross-selling strategies [7] - The company is expanding its product offerings into asset management and protection products, which enhances customer retention and profitability [9]