特写 | 再见张瑞敏：海尔的铁锤与灯塔

Core Viewpoint - Zhang Ruimin, the founder of Haier, re-emerged in public after a long absence to celebrate the 20th anniversary of the "Ren-Dan-He-Yi" model, emphasizing the importance of this model in Haier's transformation and future direction [1][3][4] Group 1: Historical Context and Transformation - Haier has undergone significant changes over the past 40 years, transitioning from a traditional manufacturing company to a platform for entrepreneurship and innovation [3][5] - The "Ren-Dan-He-Yi" model, proposed in 2005, focuses on aligning employee value with user value, encouraging employees to directly engage with users to create value [4][5] - Over the past 20 years, Haier has eliminated over 10,000 middle management positions, achieving a flat and networked organizational structure [5] Group 2: Business Performance and Strategy - Haier's subsidiary, Haier Smart Home Co., Ltd., achieved a revenue of $39.746 billion in 2025, ranking 390th on the Fortune Global 500 list, an increase of 109 places since its first entry in 2018 [5] - The company's growth is driven by four key strategies: high-end product development, international expansion, diversification into new industries, and smart technology innovation [5] - Haier has maintained a strong position in the domestic home appliance market, consistently ranking among the top three [5][6] Group 3: Innovation and Market Relevance - Zhang Ruimin highlighted the importance of aligning technology with real-world scenarios, using the example of Haier's recently launched "three-tub washing machine" that addresses consumer needs effectively [7][8] - The innovative washing machine achieved significant sales milestones, with over 10,000 units sold within 48 minutes of its launch and generating over 100 million yuan in sales within 16 hours [8] Group 4: Leadership and Succession - Zhang Ruimin, now 76, has transitioned leadership to Zhou Yunjie but remains deeply invested in the company's future [10] - He advocates for an "ecological succession" model, which empowers every employee to contribute creatively, contrasting with traditional hierarchical succession models [10]