保险业加速布局旅居养老新赛道

Core Insights - The trend of elderly individuals opting for migratory living arrangements is becoming increasingly common, blending care, social interaction, and daily life into a cohesive experience [1][7] - Insurance companies are transforming the concept of migratory elderly care into a tangible lifestyle, with various models being developed to meet the specific needs of seniors [1][6] Group 1: Industry Developments - The opening of the TaiKang Home in Yunnan attracted nearly 700 reservations before its official launch, indicating strong demand for migratory elderly care services [3] - TaiKang Home operates 27 communities across 24 cities, with over 1,400 residents participating in migratory living arrangements by early 2025 [3][5] - Other insurance companies, such as China Pacific Insurance and New China Life, are also entering the migratory elderly care market, with New China Life establishing 40 wellness communities across 28 cities [5][6] Group 2: Service Models - The insurance industry is adopting a model that combines insurance products with migratory elderly care, allowing customers to access residency and services through their insurance plans [6] - TaiKang Home has developed a membership system to address the comprehensive needs of the new retirement demographic, including medical, dietary, housing, transportation, and recreational services [3][5] Group 3: Policy and Market Support - Recent government policies have emphasized the development of the migratory elderly care market, providing institutional support for its growth [7][9] - The integration of high-quality ecological, medical resources, and local culture is crucial for the success of insurance companies in this sector [7][8] Group 4: Future Outlook - The market for migratory elderly care is expanding, with a shift towards diverse geographical and cultural destinations for seasonal living [10] - The insurance industry is expected to enhance technology applications and develop smart communities to better serve the elderly population [10][11] - The focus on improving customer experience will include creating comfortable living environments, providing professional medical care, and organizing cultural activities to meet social needs [11]