优质内容播放时长增220% 抖音持续加码优质创作

Core Insights - Douyin is focusing on enhancing high-quality content, with significant increases in viewership and watch time, indicating a shift towards more professional and engaging content creation [1][2][5] Group 1: Content Upgrade Initiatives - Douyin has launched several initiatives to support content creators, including the "Youth Creator Growth Plan," "Creation Ladder Plan," "AI Creation Wave Plan," and "Selected Brand Partner Plan" [1][5] - The platform reported a 160% increase in the viewership of high-quality content and a 220% increase in watch time over the past year, with high-quality content watch time being 17 times that of ordinary content [1][2] - The number of creative styles on the platform has expanded from over 200 to more than 800 [1] Group 2: AI and User Engagement - The use of AI in content creation has surged by 91% in the past six months, reflecting a growing trend in the industry [1] - Douyin is adapting its recommendation algorithms to better serve high-quality content, identifying knowledgeable users to help curate a dedicated pool of quality content [4] Group 3: Support for Young Creators - Douyin aims to become the most suitable platform for young creators, with 85% of creators with over 10,000 followers starting their journey on Douyin [2] - The "Youth Creator Growth Plan" is set to cover 500,000 young creators by the end of 2026, aiming to help 30,000 new creators reach 100,000 followers [5] Group 4: Enhancements in User Experience - Douyin is committed to providing traffic support for new authors and cracking down on non-original content to enhance the quality of the platform [4] - The platform will continue to evolve its app features to support high-quality mid-to-long video content, including AI-assisted tools [4][5]