永辉超市的翻身仗，还得靠自己人去打

Core Viewpoint - The appointment of Wang Shoucheng as the new CEO of Yonghui Supermarket marks a significant leadership change after a six-month vacancy, with a focus on the company's ongoing transformation and recovery from substantial losses [1][3][4]. Company Leadership - Wang Shoucheng, aged 34, has been with Yonghui since 2017, progressing through various roles, including Vice President and project leader for the "Fat Transformation" initiative [1][6][7]. - The board unanimously approved Wang's appointment, emphasizing his experience and contributions to the company's reform efforts [4][5]. Financial Performance - Yonghui Supermarket has faced severe financial challenges, reporting a cumulative net loss exceeding 9.5 billion yuan over the past four years, with a 20.73% decline in revenue to 29.95 billion yuan in the first half of this year [16][18]. - The company continues to implement store closures alongside renovations, having closed 227 underperforming stores while opening 93 renovated ones in the same period [18]. Strategic Initiatives - The "Fat Transformation" project, inspired by the successful model of another retailer, is central to Yonghui's strategy, with plans to expand the number of transformed stores to 300 by early 2026 [10][11]. - Yonghui is currently pursuing a fundraising initiative to raise 3.114 billion yuan for store upgrades and operational improvements, with approximately 2.4 billion yuan allocated specifically for the transformation project [9][12]. Market Context - The retail sector is undergoing significant changes due to the rise of e-commerce and shifting consumer preferences, prompting traditional supermarkets like Yonghui to adapt through renovations and service enhancements [10]. - A survey indicated that 75% of surveyed supermarkets have attempted transformations, with many reporting sales growth as a result [10].