Semir(SZ:002563) Chan Ye Xin Xi Wang·2025-09-22 01:04Core Insights - The "sunscreen economy" is thriving due to increased UV intensity from global climate change and heightened consumer health awareness, leading to a growing preference for physical sunscreen products like sunscreen masks, clothing, and hats [1][11] - The market size of China's sunscreen mask industry is projected to grow from 3.213 billion yuan in 2016 to 6.667 billion yuan in 2024, with a compound annual growth rate (CAGR) of 7.4% [1][11] - The demand for sunscreen products is expected to continue increasing, driven by consumer needs and technological advancements that enhance product functionality and user experience [1][11] Sunscreen Mask Industry Overview - Sunscreen masks are designed to block UV rays and reduce skin damage, available in various styles including those with lenses, full coverage with brims, and lightweight designs for daily use [3][5] - The industry is experiencing a shift from professional outdoor use to everyday applications, with features like breathability and UV protection becoming increasingly popular among consumers [6] Industry Development Background - Rising average temperatures and increased UV radiation in China are driving public awareness of outdoor health protection, with the average temperature in 2024 expected to be 10.9°C, 1.01°C higher than the historical average [5][6] - The number of high-temperature days (≥35°C) in 2024 is projected to be 15.6 days, 6.6 days more than the historical average, indicating a growing need for effective sun protection [5] Sunscreen Mask Industry Value Chain - The upstream of the sunscreen mask industry includes raw materials like titanium dioxide and zinc oxide, which are essential for UV protection [6] - The midstream involves the manufacturing of sunscreen masks, while the downstream encompasses various sales channels including e-commerce platforms and physical retail stores [6] Market Trends and Future Outlook - The sunscreen apparel market in China is expected to grow from 45.9 billion yuan in 2016 to 81.3 billion yuan in 2024, with a CAGR of 7.41% [9][10] - The industry is moving towards personalized products that cater to individual skin types and UV sensitivity, integrating smart technology for enhanced protection [15] - Sustainability is becoming a core competitive advantage, with brands focusing on eco-friendly materials and production processes [15] - The design of sunscreen masks is evolving to create an "all-weather protection ecosystem," integrating with other outdoor gear and emphasizing style and portability [16] Key Companies in the Industry - Major domestic brands like Semir and OhSunny are leading the market, leveraging local supply chains and consumer insights to dominate the industry [11][12] - New entrants are innovating with patented technologies to challenge established international brands, creating a diverse competitive landscape [11]