Sou Hu Cai Jing·2025-09-22 01:14Group 1 - Liu Qiangdong, the founder of JD.com, is making a high-profile return to the public eye, engaging in various activities from meeting local government leaders to hosting live cooking events [2][3][4] - In September 2025, Liu met with government officials in Jilin and Guangxi, signing strategic cooperation agreements and committing to increase investment in local industries [2][3] - Liu's active participation in events, including a live cooking session to promote JD's new wine and travel business, indicates his hands-on approach to expanding the company's offerings [3][4] Group 2 - JD.com is facing significant challenges in its new business ventures, particularly in the highly competitive food delivery and hospitality markets, leading to aggressive pricing strategies [7][8] - Regulatory scrutiny has intensified, with government agencies intervening in JD's promotional practices, highlighting the risks associated with its aggressive market strategies [7][8] - JD's financial performance reflects these challenges, with a reported revenue of 356.7 billion yuan for Q2 2025, a 22.4% increase year-on-year, but a net profit decline of 50.8% to 6.2 billion yuan, attributed to increased investments in new business areas [8][9] Group 3 - Liu Qiangdong's return comes after a period of relative silence, during which he focused on long-term strategy and governance, but now he is positioned as the face of JD's new expansion efforts [5][6] - The company is under pressure to innovate and grow after a challenging five years, which Liu himself described as a period of decline without significant progress [9]