中国广告协会呼吁广告行业坚守道德、生态与社会价值底线

Core Insights - A recent event involving an outdoor sports brand conducting a fireworks show in the fragile ecosystem of the Himalayas has backfired, damaging the brand's reputation and trust built over years [1] - The incident highlights the importance of respecting ecological, moral, and policy boundaries in marketing, as neglecting these can lead to significant brand value loss [1] Industry Summary - The China Advertising Association emphasizes the need for the advertising industry to adhere to ethical, ecological, and social value standards, reinforcing the concept of industry self-discipline [2] - Marketing creativity should be grounded in correct social guidance, humanistic values, and positive ideologies, as any marketing that crosses ecological boundaries or public moral expectations will likely provoke backlash [2] - The advertising industry is urged to learn from this incident, ensuring that creativity is bold yet remains within established limits, prioritizing ecological protection and moral standards [2] - The sustainability of brand marketing relies on respect and responsibility towards society, nature, and consumers, with a call for lawful, compliant, and ethical creative expressions to foster healthy industry development [2]