3 6 Ke·2025-09-22 02:19Core Insights - The article highlights the emergence of rare scenic land parcels in Shanghai's land auction market, particularly during the sixth batch of concentrated land auctions in July 2025, where two scenic parcels were sold for the first time simultaneously [1][2]. Group 1: Auction Details - The sixth batch of concentrated land auctions in Shanghai took place on July 24-25, 2025, resulting in the sale of 8 residential land parcels with a total construction area of 523,100 square meters and a total transaction amount of 29.057 billion yuan, averaging a premium rate of 22.33% [2]. - Among the sold parcels, the Jing'an District C050202 unit (Dong Siwenli parcel) was acquired by China Overseas Land & Investment for 5.363 billion yuan, with a floor price of 90,390 yuan per square meter [2]. - The Xuhui District XH-02 unit was sold for 1.225 billion yuan after 28 rounds of bidding, setting a new record for residential land at a floor price of 200,257 yuan per square meter [2]. Group 2: Market Dynamics - The supply of scenic residential land parcels in Shanghai is limited, with only 7 parcels supplied through auction methods in 2023, accounting for 27% of similar land supply in the city center [5]. - The auction process has seen a shift from previous high premium rates to a more cautious approach from traditional real estate companies, reflecting a rational assessment of land value amid market conditions [7]. - The current market environment indicates that even for scarce scenic land parcels, traditional developers are adopting a conservative bidding strategy rather than aggressively pursuing high prices [7]. Group 3: Land Use and Regulations - The scenic residential projects in Shanghai are primarily located in Huangpu, Jing'an, Hongkou, and Yangpu districts, with the introduction of new residential land in the Hengfu scenic area expanding high-end residential options in the central urban area [3]. - The scenic land parcels auctioned have a low proportion of protected land, generally below 50%, which does not meet the requirements for historical scenic projects [8]. - The auctioned parcels are mostly small-scale mixed-use developments, with the majority being under 20,000 square meters, indicating a trend towards smaller community projects [8]. Group 4: Participation and Access - The pathways for acquiring scenic land in Shanghai include public selection combined with agreement transfer, agreement transfer combined with equity transfer, and open bidding [10]. - The open bidding process is designed to attract national quality enterprises, allowing for a competitive mechanism to fully explore land value [11]. - High-protection scenic land parcels will continue to be supplied through selective methods to ensure compliance with protection requirements, while lower-protection parcels will be available through open bidding [11].