香港人涌向中山，成交一套住建局或“返佣”数万

Core Viewpoint - Zhongshan is launching a marketing initiative aimed at attracting more residents from Hong Kong and Macau to purchase properties, utilizing a commission-based referral system to incentivize the public to promote real estate sales [1][3]. Group 1: Marketing Initiative - The Zhongshan Housing and Urban-Rural Development Bureau has initiated a marketing campaign for the Hong Kong and Macau market from September 17, 2025, to March 31, 2026, expanding the scope of the "New Zhongshan People Settle in Zhongshan" program [1]. - The referral system allows individuals to earn a cash reward of 1% of the purchase invoice amount (pre-tax) from the Zhongshan Housing Bureau, while real estate companies are expected to provide at least 2% (pre-tax) [1]. - Successful referrals can earn a minimum total of 3% cash reward; for example, a referral for a property worth 1 million yuan could yield at least 30,000 yuan [1]. Group 2: Market Context - Zhongshan has historically been a popular city for Hong Kong and Macau residents to invest in real estate, with over 380,000 residents from these regions recorded in 2005 [2]. - The city offers lower housing costs compared to Shenzhen and Zhuhai, along with cultural similarities and improved transportation links, making it attractive for non-Zhongshan residents from Hong Kong and Macau [2]. - In August 2023, the average price of new homes in Zhongshan was 12,200 yuan per square meter, with a significant drop in transaction volume and price compared to previous periods [5][6]. Group 3: Market Dynamics - The overall market in Zhongshan is experiencing a decline in both transaction volume and prices, with a notable increase in the de-stocking cycle [6]. - The new policy is expected to stimulate transactions during the traditional peak season, as developers offer discounts and buyers are gradually releasing pent-up demand [6]. - Despite the downturn in the real estate market since 2021, interest from Hong Kong residents has increased following the resumption of cross-border travel, with many seeking properties for retirement or personal use [9][10]. Group 4: Future Outlook - The Zhongshan Housing Bureau has implemented various policies to attract Hong Kong and Macau buyers, including free services and promotional offers [10]. - The long-term success of attracting these residents will depend on Zhongshan's ability to enhance its livability and provide quality housing options [10].