转转创始人黄炜：我决定离开与闲鱼的战场

Core Insights - The future of Zhuanzhuan remains within the second-hand industry, shifting focus from an e-commerce platform to a broader C2B2C model [3][21][22] - Zhuanzhuan's CEO Huang Wei emphasizes a strategic retreat from C2C business, which is dominated by competitors like Xianyu [3][4][9] - The company has undergone significant transformation since its inception in 2015, adapting to market pressures and evolving consumer needs [12][14][18] Company Strategy - Zhuanzhuan will gradually close its C2C business line, marking a strategic shift to a 100% C2B2C model, allowing sellers to utilize various methods for transactions [3][4] - The company aims to enhance trust in the second-hand market through official verification services and a focus on user experience [6][18][19] - Zhuanzhuan has invested over 200 million yuan to expand its quality inspection department, establishing three major quality inspection centers across China [19][20] Market Context - The second-hand market in China has surpassed 3 trillion yuan, with intense competition from platforms like Xianyu and Aihuishou [5][14] - Zhuanzhuan's market share in C2C has dwindled to less than 3%, prompting the need for a strategic pivot [6][12] - The global second-hand luxury goods market is projected to grow from $37.2 billion in 2024 to $77.8 billion by 2033, indicating significant potential for Zhuanzhuan's new focus [24] Operational Developments - Zhuanzhuan opened its first large-scale second-hand multi-category circular warehouse store, "Super Zhuanzhuan," in Beijing, aiming to create more consumer engagement [7][23] - The company has acquired Hongbulin, a leading second-hand luxury goods company, to strengthen its supply chain and authentication capabilities [24][26] - Zhuanzhuan's approach includes a blend of online and offline strategies, with plans to explore further opportunities in retail environments [26]