Sou Hu Cai Jing·2025-09-22 03:20Core Viewpoint - Xiaomi is set to launch its new Xiaomi 17 series on September 25, featuring three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, which are positioned as high-end competitors to Apple's iPhone 17 series [1][6][13] Group 1: Product Launch Details - The Xiaomi 17 series is described as a significant leap in the digital series, with a cross-generation upgrade in product capabilities [6] - All models will feature the new Xiaomi Surge OS 3, enhancing overall product performance [1] - The series will globally debut Qualcomm's latest flagship chip, the Snapdragon 8 Gen 2 [8][13] Group 2: Competitive Positioning - Xiaomi aims to directly compete with the iPhone 17 series, marking a strategic shift towards high-end market positioning [6][10] - The company has been on a five-year journey towards high-end branding, learning from competitors like Apple [6][10] - Xiaomi 17 series is noted for its unique features, such as a back screen design, which has seen an investment of 1 billion [8] Group 3: Leadership Insights - CEO Lei Jun and President Lu Weibing have expressed confidence in the Xiaomi 17 series, emphasizing its competitive edge against Apple [10] - Lu Weibing clarified that the renaming from Xiaomi 16 to Xiaomi 17 is due to significant upgrades rather than an attempt to capitalize on Apple's popularity [7][8]