读懂“陪伴经济”的市场潜力

Core Insights - The "accompanying economy" addresses the gap in life needs caused by changes in family structure and social dynamics, providing market-driven solutions for companionship services [1][3] - The rise of the "accompanying economy" is rooted in societal changes, including increased mobility and a focus on emotional value among consumers, leading to a willingness to pay for customized companionship experiences [1][3] Industry Development - The "accompanying economy" is in its early stages and relies heavily on individual service quality, necessitating the establishment of standardized service protocols to enhance service quality and create a sustainable ecosystem [2] - Organizations are beginning to develop detailed service standards, such as the "Elderly Accompanying Service Standards" released by the China Social Welfare and Elderly Service Association, which outlines service processes and complaint mechanisms [2] Market Potential - The market size of the "accompanying economy" in China is projected to reach 50 billion yuan by 2025, driven by the increasing willingness of consumers to purchase immediate, professional, and standardized social services [3] - The growth of the "accompanying economy" reflects a higher pursuit of life quality among individuals and demonstrates the adaptability of social services to new changes [3]