始祖鸟三天后才道歉，“炸山”这事还没完

Core Viewpoint - The collaboration between Arc'teryx and artist Cai Guoqiang to create a fireworks display in the Himalayas has sparked significant controversy, with critics arguing that it represents a lack of respect for nature and highlights the conflict between environmentalism and commercial interests [1][4][19]. Group 1: Event Overview - On September 19, Arc'teryx and Cai Guoqiang held a fireworks show called "Ascending Dragon" in the Himalayas, using 145 fireworks to create a 3-kilometer long display [2][4]. - The event was intended to celebrate Eastern dragon culture and promote awareness of local mountain culture, but it faced backlash for its environmental impact [7][15]. Group 2: Environmental Concerns - Despite claims of using biodegradable materials and having an ecological protection plan, the event was criticized for potentially damaging fragile high-altitude ecosystems [4][11]. - Experts pointed out that the environmental measures proposed, such as using salt bricks to guide small animals away from the area, were inadequate and unrealistic [11][13]. Group 3: Brand Reputation and Response - Arc'teryx, known as a high-end outdoor brand, faced backlash for actions that contradict its stated environmental values, leading to a public apology and a commitment to reassess its practices [7][9]. - The brand's apology was perceived as more sincere on international platforms, acknowledging that the event contradicted its long-standing commitment to environmentalism [7][9]. Group 4: Broader Implications - The incident reflects a growing trend where brands promote environmentalism while engaging in practices that may harm the environment, raising questions about the authenticity of their commitments [19][21]. - The event has been described as a significant deviation from outdoor ethics, emphasizing the need for brands to genuinely respect and protect natural environments [15][19].