一月狂赚 500 万，“明星平替”成新流量密码

Core Viewpoint - The article discusses the rise of internet celebrities who gain fame by resembling popular stars, highlighting the success of a specific individual, Ling Dale, who capitalized on his resemblance to Lu Han and transitioned into a lucrative live-streaming business [12][15][41]. Group 1: Rise of Internet Celebrities - Ling Dale, previously known as Lu Ha, gained significant popularity and financial success through live-streaming, achieving a GMV of over 20 million for a single product [12]. - The article mentions that Ling Dale's monthly earnings reached 5 million, totaling 35 million in just seven months [12]. - Other internet personalities, such as those resembling Zhang Han and Liu Yifei, have also gained fame and followers through similar strategies, indicating a trend in the industry [24][25]. Group 2: Challenges and Controversies - The rise of these internet celebrities raises concerns about potential legal issues related to copyright infringement, as many rely on their resemblance to established stars [41]. - The article notes that while some individuals like Ling Dale have navigated this landscape successfully, others, such as Huang Zicheng, faced challenges and setbacks due to their inability to adapt to the changing market [47]. - The phenomenon of imitating celebrities can lead to negative perceptions and accusations of exploiting the original stars, as seen in the case of "Wang Bian" who used exaggerated portrayals to gain attention [43][45].