Meta Platforms(US:META) Huan Qiu Wang Zi Xun·2025-09-22 03:52Core Insights - Meta has launched the next generation of Ray-Ban smart glasses, emphasizing AI features such as real-time subtitles, voice assistants, and augmented reality displays to address challenges in live demonstrations and everyday social interactions [1][2] Group 1: Product Features and Challenges - The new Ray-Ban smart glasses face dual challenges of technical failures during live demonstrations and user discomfort in social settings [1] - CEO Mark Zuckerberg suggested that individuals not wearing smart glasses may face a "significant cognitive disadvantage" in the future, but issues like interaction delays, false wake-ups, and social etiquette need to be resolved for consumers to wear them all day [2] - During a demonstration, multiple glasses were activated simultaneously by the wake word "Hey Meta," causing a noisy disruption, which CTO Andrew Bosworth attributed to a distributed denial-of-service-like interference from multiple AI instances [2] Group 2: Market Performance and Future Directions - Despite the awkward scenarios, Meta has sold over 2 million pairs of Ray-Ban smart glasses, indicating a significant market presence [3] - The company is working on algorithm optimizations such as "conversational awareness" and "automatic mute notifications" to reduce social disruptions [3] - Features like real-time subtitles, navigation prompts, and voice translation have shown value in accessibility and travel contexts, serving as motivation for continued investment [3]