2025日照秋季“海洋大集”焕新消费季暨惠民电商直播节开幕

Core Insights - The event "2025 Rizhao Autumn Ocean Market" aims to promote consumption and stimulate the local economy through a combination of offline markets, online sales, and promotional activities [1][8] - The event features five core exhibition areas showcasing local agricultural products, automobiles, financial services, and cultural performances, enhancing community engagement and cultural experiences [3][4] Exhibition Highlights - The quality agricultural products exhibition displays local seasonal produce such as Rizhao millet, grapes, and kiwis, attracting significant consumer interest and purchasing activity [4] - The "Direct Car Exhibition" area features new cars and electric bicycles, with staff providing professional consultations on vehicle configurations and purchase incentives [4] - A financial knowledge interactive area, sponsored by local rural commercial banks, offers financial services and promotes financial literacy among attendees [4] E-commerce and Consumer Engagement - The concurrent e-commerce live streaming festival, themed "Mountain and Sea Goodies Gathered in the Cloud," utilizes platforms like Douyin and video accounts to showcase the event and products, enhancing online consumer engagement [6] - The event includes a "Lucky Draw" with a 100% winning rate to boost participation and excitement among attendees [6] - The initiative emphasizes consumer benefits by collaborating with businesses, banks, and e-commerce platforms to provide special offers and discounts [6] Economic Impact and Future Plans - The event successfully activates consumer vitality during the holiday season, promoting local quality products and marine culture, thereby injecting strong momentum into the local economy [8] - Future plans include deepening the unique characteristics of Rizhao's festival brand, innovating the integration of markets, culture, and consumption, and optimizing services to create a better consumer environment [8]