Core Viewpoint - The rapid expansion of the snack retail brand "Haoxianglai" has slowed down significantly, with multiple store closures in Jinan, indicating a potential shift in the snack retail industry from high-speed growth to a more sustainable development phase [1][6][16]. Group 1: Store Closures and Business Strategy - "Haoxianglai" has closed three stores in Jinan, with reports of high rent being a contributing factor to the closures [2][3]. - The company’s parent, Wancheng Group, reported that the number of closed stores in the first half of 2025 exceeded the total for the entire previous year, reaching 259 closures [6]. - The opening speed of new stores has drastically decreased, with new store openings dropping from 9,776 in 2024 to 1,468 in the first half of 2025 [6]. Group 2: Market Competition and Pricing Strategies - The low-price strategy employed by "Haoxianglai" is aimed at reducing operational costs by simplifying the supply chain, but this approach may lead to increased competition and market saturation [8][10]. - Major competitors like "Three Squirrels" and "Good Products" have also adopted aggressive pricing strategies, with "Three Squirrels" reporting a 52.22% decline in net profit despite revenue growth [9][10]. - The industry is experiencing a shift from price competition to a focus on supply chain efficiency and product differentiation, as brands seek to establish a competitive edge [17][20]. Group 3: Industry Trends and Future Outlook - The rapid growth of snack retail stores has led to market saturation, with over 45,000 snack retail stores projected in China by 2025 [16]. - Experts suggest that the current trend of store closures and slower openings is a strategic move to align resources and management capabilities for sustainable growth [16][20]. - Companies are increasingly focusing on product quality and differentiation rather than merely expanding store numbers, indicating a maturation of the market [17][19].
太突然！知名连锁济南多家门店闭店，最新回应！很多人一买一大兜