Group 1 - The core viewpoint of the news is that Damai Entertainment has appointed Zhao Jinmai as its brand ambassador, continuing its brand renewal efforts after launching its mascot and upgrading its VIP services [1][5] - Damai Entertainment operates a technology-driven reality entertainment business that includes various sectors such as movies, concerts, theater, IP commercial derivatives, sports events, and ticketing platforms [5] - The new Damai app covers over 40 subcategories, 12,000 cinemas, 20,000 venues, and 100,000 popular attractions, solidifying the brand's presence in the ticketing market [5] Group 2 - On the day of the ambassador announcement, Damai launched the "Renewal Good Luck Comes" campaign, encouraging users to download the latest app version for a chance to win free tickets and discounts [8] - The VIP program introduced two customized membership cards featuring Zhao Jinmai, with the black diamond membership priced at 388 yuan, offering various benefits including discount coupons and membership points [8] - Zhao Jinmai, a beloved artist known for her acting skills and image, aligns perfectly with Damai's new mascot, creating a synergistic branding opportunity [8][9]
大麦(01060)官宣代言人，携手赵今麦为用户推荐全品类现实娱乐内容