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刘强东亲自下厨,“人间烟火气”背后的京东商业哲学
Guan Cha Zhe Wang·2025-09-22 06:45

Core Viewpoint - Liu Qiangdong, the founder of JD.com, is re-entering the restaurant and hotel market with a focus on quality and integrity, aiming to create a better ecosystem for both consumers and service providers [4][5][10]. Group 1: Business Strategy - JD.com is launching a new hotel development plan to avoid price wars that could degrade service quality and profit margins in the hospitality industry [3][4]. - The company aims to innovate in the food delivery sector by reducing high commission rates that traditional platforms impose, which can reach up to 25% [4][12]. - JD.com is implementing the "Three Mao Five" theory, where it retains 70% of profits while leaving 30% for partners, ensuring a fair distribution of profits [10][12]. Group 2: Market Positioning - JD.com is focusing on quality food delivery and creating a positive ecosystem for merchants, as evidenced by the success of its "Seven Fresh Kitchen" initiative, which has seen a 30% increase in orders for local businesses [5][12]. - The company is also exploring partnerships with hotels to provide quality takeaway services, enhancing the consumer experience [13][12]. Group 3: Employee Welfare - JD.com has over 150,000 full-time delivery personnel receiving comprehensive benefits, reflecting the company's commitment to employee welfare [7][16]. - The workforce has grown to 900,000 employees, indicating rapid expansion and a focus on providing better treatment and respect for workers [7][16]. Group 4: Social Responsibility - JD.com emphasizes a business model that prioritizes social responsibility and ethical practices, aiming to create a respectful and trustworthy corporate image [17][19]. - The company believes in the importance of creating value beyond profits, focusing on the well-being of employees and the broader community [18][19].