三十而， CR-V全球30年荣耀款上市

Core Insights - Dongfeng Honda launched the CR-V Global 30th Anniversary Edition, offering 11 versions with both fuel and hybrid powertrains, priced between 185,900 to 249,900 CNY, with a cash discount of 40,000 CNY bringing the effective price down to 145,900 to 209,900 CNY [1][3] Pricing Strategy - The actual entry price for the CR-V is now in the 120,000 CNY range, demonstrating Dongfeng Honda's commitment to "user first" in a competitive market [3][12] - The pricing strategy includes a 24,000 CNY value package covering finance, trade-in, services, data, and warranty, making high-quality mobility more accessible [12][13] Product Evolution - The CR-V has evolved over 30 years, becoming synonymous with "all-around family SUV," with over 10 million users globally and nearly 3.2 million owners in China [6][16] - The CR-V has been recognized as a benchmark SUV, leading in safety, resale value, sales, quality, heritage, and hybrid technology [6] Technological Advancements - The new model features enhanced smart technology and driving experience, including the Honda CONNECT 4.0 system and Honda SENSING 360+ safety features, ensuring comprehensive protection for drivers and passengers [8][11] - The hybrid version boasts a low WLTC combined fuel consumption of 5.49 L/100km, with real-world tests showing as low as 3.5 L/100km, making it an efficient choice for daily commuting [11] Comfort and User Experience - The CR-V maintains its traditional strengths in comfort, with features like adjustable rear seats, premium audio systems, panoramic sunroofs, and heated/cooled seats, providing an upgraded riding experience [11] - The combination of enhanced features and cash discounts lowers the barriers for users in purchasing and using the vehicle [12] Brand Commitment - Dongfeng Honda's pricing and feature strategy reflects its brand philosophy of "Technology, Intelligence, Passion," responding accurately to user needs over the years [14] - The launch of the CR-V Global 30th Anniversary Edition not only honors its historical success but also reaffirms its future direction in the automotive market [17]