BABA(US:BABA) Shen Zhen Shang Bao·2025-09-22 07:04Core Insights - AI technology is reshaping the export path of domestic goods and unlocking new opportunities for cross-border e-commerce [1][2] - The launch of "Super Factory Global Version" by 1688 aims to address pain points for cross-border e-commerce enterprises, leveraging AI to assist domestic products in going global [1] Industry Overview - Cross-border e-commerce has become a significant driver of foreign trade growth in China, with an estimated import and export value of approximately 2.71 trillion yuan in 2024, reflecting a year-on-year growth of 14%, which is 9 percentage points higher than the overall growth rate of goods trade [1] - In 2024, Shenzhen's cross-border e-commerce import and export value is projected to reach 372 billion yuan, maintaining its position as the national leader for three consecutive years [1] Company Developments - 1688 platform has seen cross-border user growth and transaction growth rates significantly surpassing industry averages over the past three years, driven by a shift in global consumption patterns [2] - The introduction of new features in the "Super Factory Global Version" includes cross-border service capability certification, multi-language store display, and precise matching with overseas buyers, all at no additional cost to merchants [2] - A case study highlighted a Shenzhen mobile phone stand manufacturer that utilized AI to analyze overseas user reviews, leading to the development of a magnetic vacuum phone stand, achieving sales exceeding 50 million yuan and a net profit of over 20 million yuan within six months [2]