BEKE(US:BEKE) Mei Ri Jing Ji Xin Wen·2025-09-22 07:16Core Viewpoint - The article highlights the controversial practices of real estate agents in China, particularly the use of hired individuals to pressure homeowners into lowering their asking prices, which raises ethical concerns and questions about market transparency [1][4][6]. Group 1: Practices of Real Estate Agents - Some second-hand housing agents employ tactics such as hiring individuals to impersonate buyers, creating a "price-cutting drama" to pressure homeowners into quick sales [1][4]. - Agents claim that these tactics help gauge the psychological price expectations of both buyers and sellers, allowing them to negotiate more effectively [4][6]. - The practice has reportedly led to significant price reductions, with instances of homes listed at 339 million yuan being negotiated down to 280 million yuan, a reduction of nearly 60 million yuan [4]. Group 2: Impact on Market Dynamics - The rise of "bargaining videos" on social media platforms has become a trend, attracting large audiences and promoting transactions in the second-hand housing market [5][6]. - Over 50% of real estate agencies in Hangzhou are reportedly engaging in short video content to attract clients, indicating a shift in marketing strategies within the industry [5]. - The current market dynamics have shifted to favor buyers, with agents now holding more negotiating power compared to homeowners, leading to a proliferation of low-priced listings [7]. Group 3: Ethical Concerns and Market Transparency - Experts have raised concerns that the tactics employed by agents may constitute civil fraud and create unnecessary anxiety among homeowners [4]. - The recent behavior of companies like Lianjia, which has been accused of hiding transaction prices, has further fueled public concern regarding market transparency [4]. - The phenomenon of "bargaining dramas" not only entertains viewers but also reflects a deeper issue of trust and sincerity in the real estate transaction process [6][7].