BABA(US:BABA) Zheng Quan Shi Bao Wang·2025-09-22 07:36Group 1 - Taobao Overseas will invest 1 billion yuan in marketing subsidies for this year's Double 11 to help 100,000 merchants double their overseas sales [1] - The initiative will launch simultaneously in 20 countries and regions, offering five different language versions to global consumers [1] - Taobao Overseas has maintained double-digit growth in overseas GMV for five consecutive years, with new overseas users increasing by nearly 200% since April [1] Group 2 - The platform offers a "0 return and refund, 0 operating cost" model, allowing merchants to easily sync their existing Taobao stores to overseas sites [1] - During Double 11, Taobao will support cross-border free shipping and return services in 12 overseas sites, with zero-threshold free shipping in Hong Kong and Macau [1] - Taobao will launch an interactive game "Taobao Wonderland" for non-Chinese users, allowing them to earn rewards for shopping discounts [2] Group 3 - The platform will focus on key industries such as apparel, 3C digital products, furniture, outdoor sports, toys, and automotive parts during the Double 11 event [2] - Over 1 million merchants are expected to sell to overseas markets during Double 11, with 400 million products eligible for cross-border free shipping [2] - Taobao Overseas aims to implement long-term operational strategies beyond Double 11, including launching industry-specific promotional activities throughout the year [2]