双11来了！淘宝将在20个国家和地区同步启动双11

Core Insights - Taobao is set to invest 1 billion yuan in marketing subsidies for this year's Double 11 event, launching simultaneously in 20 countries and regions [1] - The platform offers a "0 return refund, 0 operational cost" model for merchants, allowing them to sell overseas with minimal barriers [1] - Over 1 million merchants have joined the overseas growth plan since its launch in 2024, with signed merchants experiencing GMV growth three times that of the overall overseas market [1] Marketing Strategy - Taobao will support cross-border free shipping and return services in 12 overseas sites during Double 11, with specific regions like Hong Kong and Macau offering "0 threshold free shipping" [1] - Significant shipping vouchers will be distributed daily in countries such as Singapore, Malaysia, and Australia [1] - An interactive game called "Taobao Wonderland" will be introduced for non-Chinese users, allowing them to earn rewards for shopping discounts [1] Industry Focus - The platform will focus on key industries such as apparel, 3C digital products, furniture, sports and outdoor, toys, and automotive parts during Double 11 [2] - More than 1 million merchants are expected to sell to overseas markets, with 400 million products eligible for cross-border free shipping [2] - Taobao estimates that 100,000 merchants will achieve a doubling of overseas sales during this event [2]