淘宝将在20个国家和地区同步启动“双11”

Core Insights - Taobao will launch its "Double 11" shopping festival simultaneously in 20 countries and regions globally for the first time, with a marketing subsidy of 1 billion yuan aimed at helping 100,000 merchants double their overseas sales [2][3] Group 1: Global Expansion Strategy - Taobao is accelerating its international expansion, with plans to launch "Double 11" in 20 countries and regions, offering five different language versions to cater to global consumers [2] - Since the introduction of the "Overseas Growth Plan" in 2024, over 1 million merchants have joined, with the GMV growth rate of signed merchants being three times that of the overall overseas market [2] Group 2: Support for Merchants - During the "Double 11" period, Taobao will support cross-border free shipping and return services on 12 overseas sites, with regions like Hong Kong and Macau offering "zero-threshold free shipping" [2] - Taobao will focus on key industries such as apparel, 3C digital products, furniture, outdoor sports, toys, and automotive parts, launching industry-specific channel pages during "Double 11" to boost sales [3] - The platform plans to conduct over 100 category activities throughout the year, providing large industry coupons and exclusive tags for overseas products to help merchants achieve better sales [3]