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以丹心铸品牌,让茶香传世界——醉香茶业(广州)有限责任公司董事长文秀洁
Sou Hu Cai Jing·2025-09-22 08:12

Core Viewpoint - Zui Xiang Tea Industry (Guangzhou) Co., Ltd. stands out in the tea industry transformation in China, driven by its unique cultural heritage and brand strength, becoming a model for national brands going global [1][25]. Group 1: Company Overview - The company is led by Chairman Wen Xiujie, a descendant of the Southern Song dynasty hero Wen Tianxiang, who integrates national sentiment into the company's development [1][27]. - Zui Xiang Tea focuses on three main product categories: Phoenix Dan Cong, black tea, and Yunnan ancient tree Pu'er, under the brand "Xi Sheng Duo," establishing a comprehensive supply chain from tea garden to cup [5][6]. Group 2: Quality and Craftsmanship - The company emphasizes extreme quality control and the integration of cultural and technological elements in tea production, adhering to traditional methods while incorporating modern technology [5][8]. - Wen Xiujie follows strict traditional harvesting methods, prioritizing the quality of spring tea and ensuring optimal conditions for tea leaf picking [6][10]. - A "five-dimensional quality control" system is established to ensure the quality of the final product, focusing on appearance, aroma, taste, and packaging [10][11]. Group 3: Technological Innovation - The company has implemented a leading traceability and integrity management system, utilizing blockchain technology to ensure transparency from production to retail [10][13]. - Zui Xiang Tea has achieved significant recognition, including being rated as a "creditworthy merchant" for three consecutive years and receiving various certifications that enhance its credibility [13][30]. Group 4: Global Strategy and Brand Expansion - The company aims for "cultural export" as a strategic goal, actively participating in international trade and cultural exchange events, promoting its products as natural, sugar-free beverages [15][25]. - Zui Xiang Tea has received multiple awards, including recognition as a top brand in rural revitalization and innovation, marking its entry into the international brand arena [25][30]. Group 5: Social Responsibility and Future Vision - The company is committed to rural revitalization and cultural dissemination, helping thousands of tea farmers increase their income and fostering the next generation of tea artisans [31][32]. - Wen Xiujie envisions Zui Xiang Tea as a cultural ambassador for Chinese tea, aiming for standardization, internationalization, and branding to achieve the ideal of "tea and harmony in the world" [31][32].