调研速递|劲仔食品接受投资者网上提问 9大要点解读

Core Viewpoint - The company, Jinzhai Food, held a performance briefing on September 19, 2025, discussing various aspects such as channel development, R&D progress, and operational planning [1] Group 1: Channel Development and Marketing - The company adheres to a "big single product, all-channel" strategy, reinforcing traditional distribution channels while enhancing modern channel management and developing suitable products for emerging channels [1] - Marketing expenses are focused on improving core channel displays and brand recognition through offline efforts, while online strategies emphasize consumer communication [1] Group 2: R&D Progress and New Product Planning - The company maintains high R&D investment and has established multiple research platforms, launching several health snacks such as nitrogen-packed deep-sea anchovies rich in DHA [1] - New products are developed based on channel demands to support channel growth [1] Group 3: Operational Planning for the Second Half of the Year - The company plans to strengthen channel and brand development, enhance product quality, organizational capability, and supply chain efficiency [1] - Emphasis will be placed on increasing channel penetration and service capabilities, reinforcing the positioning of "delicious and healthy snacks" through word-of-mouth marketing [1] Group 4: Raw Material Costs and Supply Chain Management - The company leverages its geographical advantages for strategic inventory during the fishing season and expands global quality raw material bases for anchovies [1] - For quail eggs, the company optimizes the upstream supply chain to cultivate high-quality egg sources [1] Group 5: Volume Channel Development - The company collaborates with major snack specialty systems, experiencing rapid growth in volume channels in the first half of the year [1] - The focus remains on sustainable health development through product innovation, category upgrades, and deepened cooperation to enhance market expansion and profitability [1] Group 6: Overseas Market Planning - The company has established an international trade department, with products sold in over 30 countries and regions, employing a strategy that focuses on key areas, markets, and categories for overseas market development [1] Group 7: Performance and Stock Price Relationship - The company believes in a stable fundamental base with steady growth in major categories, aiming to enhance market scale through channel development and product innovation in the second half of the year [1] Group 8: Differentiated Upgrades in Poultry Products - The company plans to upgrade all products to "antibiotic-free" quail eggs, with the "seven doctors" soft-boiled quail eggs currently primarily available through online self-operated channels, with future plans for broader channel coverage [1]