今天分享的是：2024休闲零食行业报告：供应链提效浪潮，零食行业三轮变迁与未来演进深度研究 报告共计：34页 零食行业步入深水区：渠道裂变下的生存法则与未来格局 休闲零食赛道正迎来一场静水深流的变革。昔日依赖单一渠道红利高歌猛进的模式已然褪色，取而代之的，是一场由消费需求 与渠道形态双重演进所驱动的行业深层调整。近日一份行业深度研究报告，为我们揭示了零食产业从渠道扩张到供应链效率比 拼的三轮变迁轨迹，以及身处其中的企业们如何各显神通，寻找新的生存与发展空间。 回顾行业发展脉络，零食品牌的命运与渠道变迁紧密绑定。早期商超时代的旺旺、洽洽，凭借线下网点广布与大众媒体营销， 奠定了国民认知。随后电商东风席卷，三只松鼠、良品铺子等互联网品牌以轻资产模式快速崛起，实现了品牌的"弯道超车"。 而当下，行业进入了以"多元"与"性价比"为关键词的新阶段。一方面，线下渠道分化出量贩零食店等折扣业态，线上则面临流 量去中心化，抖音等内容电商平台崛起；另一方面，消费者对产品价值的要求日益严苛。这一切，都对企业核心能力的构建提 出了前所未有的挑战。 当前最引人注目的渠道变量，莫过于线下量贩零食店与线上抖音电商的异军突起。量贩零食店以 ...

证券日报网讯 12月16日，劲仔食品在互动平台回答投资者提问时表示，截至12月10日，公司股东人数 为30289户。 （文章来源：证券日报） ...

劲仔食品集团股份有限公司 证券代码：003000 证券简称：劲仔食品 公告编号：2025-071 本公司开设了专门的银行专项账户对募集资金存储，本公司及子公司平江 县劲仔食品有限公司于 2023 年 1 月 29 日与保荐机构民生证券股份有限公司、 中国民生银行股份有限公司长沙芙蓉广场支行及中信银行股份有限公司长沙雨 花亭支行签订了《募集资金三方监管协议》；本公司及子公司湖南咚咚食品有 限公司于 2023 年 6 月 5 日与保荐机构民生证券股份有限公司、中信银行股份有 限公司长沙雨花亭支行签订了《募集资金三方监管协议》；本公司及子公司北 海市劲仔食品有限公司于 2025 年 1 月 10 日与保荐机构民生证券股份有限公司、 中信银行股份有限公司长沙分行签订了《募集资金三方监管协议》。本公司对 募集资金的使用实施严格审批，以保证专款专用。三方监管协议与深圳证券交 易所《募集资金三方监管协议（范本）》不存在重大差异，三方监管协议的履 行不存在问题。 | 序号 | 项目名称 | 银行名称 | 账户名称 | 账号 | 备注 | | --- | --- | --- | --- | --- | --- | | | 湘卤 ...

图片来源：山姆会员商店APP 切入健康关注度提升这一缝隙，低GI食品正在从特定群体转向更广泛受众，在货架上展示高活跃度。 近期被贴上"低GI"标签密集上新的零食，便是这一"窄"道放"宽"的有力印证之一。 自去年推出包括"领鲜低GI营养欧包"、"低GI无糖燕麦高纤饼干"等在内的多款低GI系列产品以来，盼盼 食品今年仍在扩充以上品类"低GI"矩阵，日前，盼盼食品另在公众号中官宣"低GI无糖猴头菇人参饼 干"相关产品，并对其食药同源成分、谷物含量等进行强调。另据电商平台显示，除该产品之外，盼盼 旗下商品还涵盖"低GI无糖桑椹黑芝麻饼干"等。 图片来源：企业公众号 美心生活也在山姆会员商店上线"低GI金牡丹红茶味曲奇"，据山姆详情页介绍，该商品较品牌原味甜心 酥糕点减糖50％，定价69.9元/盒（400g），且当前已在山姆APP中收获超千条商品评价。 "健身养生必备"、"吃起来没负担"……消费者对于以上产品的看法评价，更多以宽泛的健康描述为主。 锁定"低GI"范围，中国健康管理协会临床营养与健康一则公众号推文介绍，Gl即食物血糖生成指数，是 衡量食物引起餐后血糖反应的一项有效指标。温州市营养学会另在公众号推文内提到， ...

证券日报网讯12月4日，劲仔食品（003000）在互动平台回答投资者提问时表示，截至11月28日，公司 股东人数为30623户。 ...

Group 1: Economic Indicators and Consumer Trends - The CPI in October showed a slight improvement, with a year-on-year increase of 0.2% and a month-on-month increase of 0.2%, indicating a potential recovery trend that may continue into the first half of next year [6][10] - The retail sales of consumer goods in October reached 46,291 billion yuan, growing by 2.93% year-on-year, with significant improvements in essential consumption categories such as food and beverages [10] - The restaurant sector saw a monthly revenue of 5,199 billion yuan in October, reflecting a year-on-year growth of 3.8%, driven by the National Day and Mid-Autumn Festival holidays [10] Group 2: Frozen and Food Supply Industry - The frozen food and catering industry is witnessing a shift from price wars to product innovation and channel development, with companies focusing on quality and service rather than just price competition [11] - Major players like Anjiyuan and Qianwei Central Kitchen are transitioning their strategies to emphasize product quality and operational efficiency, leading to improved profitability [11][15] - The industry is entering a "hard strength reshuffle period," where companies are expected to enhance their product offerings and service capabilities to maintain competitiveness [11] Group 3: Snack Food Sector - The snack food sector is experiencing a weak recovery, with a clear differentiation in growth among brands and channels, driven by strategic adjustments and product innovations [33][34] - The emergence of the konjac category as a significant growth driver, with market potential expected to reach 300 billion yuan by 2025, indicates a strong consumer demand for healthy snacks [34][40] - Companies like Yummy Foods and Salted Fish are leveraging their core products and channel strategies to achieve substantial growth, with a focus on high-margin products and efficient cost management [34][42] Group 4: Specific Company Strategies - Anjiyuan is focusing on high-margin products and channel expansion, with significant growth in its core offerings like volcanic stone grilled sausages and high-end dumplings [12][13] - Qianwei Central Kitchen is seeing improvements in its direct sales and distribution channels, with a focus on enhancing profitability through strategic adjustments in customer structure and resource allocation [15][18] - Salted Fish is capitalizing on the konjac trend and optimizing its product mix to improve profitability, with a strong emphasis on high-margin products and efficient channel management [40][41]

Investment Rating - The report maintains a "Buy" rating for the food and beverage industry, highlighting several key companies as investment opportunities [3][4]. Core Insights - The food and beverage industry is experiencing internal rotation in new consumption and improvement at the bottom of traditional consumption. The overall performance in 2025 was weak, primarily due to the adjustment in the liquor sector, but the long-term recovery trend for mass consumer goods remains intact [3][8]. - For 2026, structural opportunities are expected to continue, with new consumption showing internal rotation and traditional consumption gradually recovering from the bottom [3][15]. Summary by Sections Industry Overview - In 2025, the food and beverage sector's revenue grew by only 0.1% year-on-year, while profits fell by 14.6%, underperforming compared to the previous year. The industry index ranked last among 31 sub-industries with a decline of 4.8% [8][11]. - The adjustment in the liquor sector is identified as the main factor for the overall weak performance, while the recovery trend for mass consumer goods is expected to persist [8][11]. Soft Drinks - The beverage industry is projected to benefit from a rebound in travel demand in 2026, with a revenue increase of 6.2% in the first half of 2025 compared to the previous year [42][45]. - Cost advantages from declining prices of raw materials like sugar and PET are expected to continue, enhancing profit margins for beverage companies [45][49]. Snacks - The konjac snack sector is experiencing high growth, with companies like Salted Fish and Wei Long achieving significant revenue increases in 2025 [66][67]. - The competitive landscape for konjac products is expected to remain manageable, with established brands likely to maintain their market positions despite new entrants [70][76]. Dairy Products - The dairy sector is anticipated to see a recovery in supply-demand balance, with raw milk prices expected to stabilize in 2026 due to ongoing supply adjustments [38][39]. - Policies promoting consumption are expected to benefit liquid milk and milk powder sales, driving demand improvements [38][39]. Frozen and Condiment Products - The frozen food sector is expected to see performance improvements as competition stabilizes, with a focus on recovery in demand [38][39]. - The condiment sector is also projected to benefit from a gradual recovery in consumer demand [38][39]. Liquor - The liquor industry is still in an adjustment phase but is gradually approaching a bottoming out stage, with supply clearing expected to continue into 2026 [6][25]. - The report suggests that the long-term value of liquor stocks will become more apparent as the market stabilizes [6][25]. Investment Recommendations - Key companies to watch include Dongpeng Beverage, Nongfu Spring, and Moutai in the beverage sector, as well as Wei Long and Salted Fish in the snack sector [6][8].

Market Overview - The leisure food sector experienced a decline of 2.33% on November 20, with Nanjiao Food leading the drop [1] - The Shanghai Composite Index closed at 3931.05, down 0.4%, while the Shenzhen Component Index closed at 12980.82, down 0.76% [1] Individual Stock Performance - Nanjiao Food (605339) closed at 19.05, down 9.37% with a trading volume of 175,500 shares [1] - Jin Zai Food (003000) closed at 11.86, down 3.18% with a trading volume of 80,900 shares [1] - Wanchen Group (300972) closed at 168.22, down 3.10% with a trading volume of 18,300 shares [1] - Three Squirrels (300783) closed at 23.22, down 2.85% with a trading volume of 81,500 shares [1] - Black Sesame (000716) closed at 6.26, down 2.80% with a trading volume of 224,500 shares [1] - Other notable declines include Lihai Food (300973) down 2.52% and Liangpinpuzi (603719) down 2.51% [1] Capital Flow Analysis - The leisure food sector saw a net outflow of 178 million yuan from main funds, while retail investors contributed a net inflow of 118 million yuan [1] - Speculative funds recorded a net inflow of 60.43 million yuan [1] Detailed Capital Flow for Selected Stocks - Lihai Food (300973) had a main fund net inflow of 5.90 million yuan, but a retail net outflow of 13.17 million yuan [2] - Ziyan Food (603057) experienced a main fund net inflow of 42,400 yuan, with a retail net outflow of 1.79 million yuan [2] - Maquur (002719) had a negligible main fund net inflow of 4,364 yuan, with a retail net outflow of 127,690 yuan [2] - Other stocks like Guangzhou Restaurant (603043) and Huangshanghuang (002695) also reported net outflows from main funds [2]

Market Overview - The leisure food sector experienced a decline of 1.9% on November 18, with Wancheng Group leading the drop [1] - The Shanghai Composite Index closed at 3939.81, down 0.81%, while the Shenzhen Component Index closed at 13080.49, down 0.92% [1] Individual Stock Performance - Wancheng Group (300972) closed at 174.91, down 3.24% with a trading volume of 13,800 [1] - Lihai Food (300973) closed at 41.91, down 3.19% with a trading volume of 29,500 [1] - Yanjinpuzi (002847) closed at 74.60, down 2.89% with a trading volume of 27,500 [1] - Maiqu'er (002719) closed at 10.05, down 2.62% with a trading volume of 82,600 [1] - Ximai Food (002956) closed at 25.20, down 2.36% with a trading volume of 44,000 [1] - Nanjiao Food (605339) closed at 19.11, down 2.25% with a trading volume of 86,000 [1] - Huangshanghuang (002695) closed at 12.51, down 2.04% with a trading volume of 50,500 [1] - ST Juewei (603517) closed at 13.96, down 1.76% with a trading volume of 85,000 [1] - Guifaxiang (002820) closed at 13.85, down 1.63% with a trading volume of 113,400 [1] - Hezhima (000716) closed at 6.47, down 1.52% with a trading volume of 201,600 [1] Capital Flow Analysis - The leisure food sector saw a net outflow of 222 million yuan from main funds, while retail investors had a net inflow of 254 million yuan [1] - The table of capital flow indicates varying levels of net inflow and outflow among individual stocks, with notable movements in stocks like Huangshanghuang and Guifaxiang [2]

Investment Rating - Investment advice indicates a sector recovery catalyzed by recent CPI data, focusing on growth and supply-demand inflection points [5][16]. Core Views - The report emphasizes the importance of consumer goods growth, particularly in beverages, snacks, and food ingredients, while also highlighting structural opportunities in the baijiu sector [5][16]. - CPI data shows a positive trend with October CPI year-on-year at +0.2% and core CPI at +1.2%, indicating a recovery in domestic demand [6][16]. - The baijiu industry is undergoing accelerated clearing, with expectations for improved sales and inventory adjustments leading into 2026 [7][16]. - Consumer goods are expected to benefit from stabilization and recovery, with a focus on low valuation and high dividend stocks [8][16]. Summary by Sections Investment Recommendations - Recommended baijiu stocks include Shanxi Xinghuacun Fen Wine Factory, Gujing Distillery, and stable targets like Kweichow Moutai and Wuliangye [5][16]. - Beverage growth is highlighted with recommendations for Eastroc Beverage and Nongfu Spring, alongside low valuation stocks like China Foods and Tingyi [5][16]. - Snack and food ingredient stocks recommended include Bailong Chuangyuan, Yankershop Food, and Three Squirrels [5][16]. - Beer recommendations include Yanjing Brewery and Tsingtao Brewery, while condiment stocks like Haitian Flavoring & Food are also suggested [5][16]. Baijiu Sector Insights - The baijiu sector is experiencing a significant adjustment, with industry destocking still in progress and a focus on promotional sales for 2026 [7][16]. - Recent sales data from JD.com shows a +18% year-on-year increase in liquor sales during the Double 11 shopping festival, indicating a positive market response [7][16]. Consumer Goods Outlook - Consumer goods are expected to see growth as the mainline, with structural differentiation evident in beverages, snacks, and health products [8][16]. - The report notes that companies with product innovation and channel expansion will have growth advantages, particularly in the context of recent service and non-food price recoveries [8][16].