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金种子酒:馥合香系列前期以市场B端为主,现已调整为以C端为主
AGSWAGSW(SH:600199) Cai Jing Wang·2025-09-22 08:24

Core Insights - The company is focused on changing its multi-regional revenue model, concentrating on its base in Fuyang and core markets, while enhancing marketing strategies, cost control, and channel development [1] - The company aims to establish a "shared destiny" with its distributors by supporting large and quality distributors, implementing strict entry standards, and ensuring high distributor quality [1] - The company reported a significant decrease in contract liabilities, dropping over 200% compared to other enterprises, aligning with expectations [1] Performance and Strategy - For the Mid-Autumn Festival and National Day, the company experienced higher-than-expected shipment growth both sequentially and year-over-year [1] - The sales performance of the high-end product series, Fuhuo Xiang, showed substantial improvement in activation rates based on opening and scanning statistics [1] - The company is conducting promotional activities for both online and offline channels during the holiday season [1] Management and Adjustments - Following changes in senior management, the company continues to optimize and adjust its previously successful strategies [1] - The Fuhuo Xiang series has shifted its focus from B2B to B2C, concentrating resources on consumer cultivation [1]