Core Viewpoint - The article highlights the various initiatives taken by SPD Bank's Changsha branch during the 2025 Financial Education Promotion Week, aimed at enhancing financial literacy and protecting consumer rights [1][3]. Group 1: Activities and Initiatives - SPD Bank's Changsha branch employs technology to empower financial education through diverse activities, including "President Explains Consumer Protection" and "Youth Financial Knowledge" programs in schools [3]. - The bank integrates financial knowledge into everyday life through initiatives like "Discussing Finance in Daily Life," making the promotion more relatable and engaging for the public [3]. Group 2: Promotion Strategies - The Financial Education Promotion Week utilizes a hybrid model of "online + offline" to create a comprehensive promotional atmosphere, leveraging various digital platforms for outreach [4]. - Online efforts include the use of WeChat, official websites, and social media to disseminate financial knowledge and risk prevention skills through engaging content [4]. Group 3: Outreach and Impact - SPD Bank extends its promotional efforts to the subway system, specifically targeting Line 6, to reach a broader audience, with an estimated 1.2 million people expected to be effectively reached over a month [5]. - The bank's commitment to ongoing financial education initiatives aims to enhance the financial well-being of the community and contribute to the healthy development of the financial sector in Hunan [5].
浦发银行长沙分行开展2025年金融教育宣传周活动