BABA(US:BABA) Zheng Quan Ri Bao Wang·2025-09-22 08:46Core Insights - Taobao's cross-border business "Taobao Outbound" will invest 1 billion yuan in marketing subsidies for this year's "Double 11" to help 100,000 merchants double their overseas sales [1][2] Group 1: Marketing Strategy - "Taobao Outbound" will launch its first global campaign in 20 countries and regions, offering five different language versions to reach global consumers [1] - The platform provides a "0 return and refund, 0 operational cost" model, allowing merchants to sign up for the "Outbound Growth Plan" and automatically sync their stores to overseas sites [1] - The marketing strategy includes the introduction of an interactive game "Taobao Wonderland" for non-Chinese users, where users can earn rewards for shopping discounts [1] Group 2: Merchant Support - Over 1 million merchants have joined the "Outbound Growth Plan" since its launch in 2024, with signed merchants experiencing a GMV growth rate three times that of the overall overseas market [1] - The platform will focus on key industries such as apparel, 3C digital products, furniture, outdoor sports, toys, and automotive parts during the "Double 11" period [2] - More than 100,000 merchants are expected to achieve doubled overseas sales during this year's "Double 11," with 400 million cross-border products available for shipping [2]