YONGHUI SUPERSTORES(SH:601933) Sou Hu Cai Jing·2025-09-22 08:51Core Viewpoint - The appointment of Wang Shoucheng as the new CEO of Yonghui Supermarket reflects a strategic move by Ye Guofu, the founder of Miniso, to implement significant reforms within the company, aiming to balance the existing team with the new management from Miniso [2][3]. Group 1: Leadership Changes - Wang Shoucheng, a long-time employee of Yonghui, has been appointed CEO, which is seen as a way to ease tensions between the existing team and the new Miniso management [3]. - Ye Guofu's acquisition of a 29.4% stake in Yonghui and the establishment of a reform leadership group indicate a strong commitment to transforming the company [2][3]. - Wang Shoucheng's familiarity with Yonghui's culture and operations is expected to help stabilize the company during this transition [3]. Group 2: Strategic Reforms - The "naked price direct procurement" strategy introduced by the Miniso team aims to enhance profit margins but disrupts Yonghui's traditional procurement system [2][5]. - Yonghui plans to complete the transformation of 200 stores by September 30, 2025, and exceed 300 stores by the Spring Festival of 2026, focusing on becoming a "national quality supermarket" [5][6]. - Despite some positive sales growth in transformed stores, Yonghui's overall performance remains under pressure due to store closures and supply chain reforms [5][6]. Group 3: Financial Challenges - Yonghui reported a 20.73% year-on-year decline in revenue and a net loss of 241 million yuan in the first half of 2025, with a debt ratio of 88.21% [5][6]. - The company has closed 227 loss-making stores, leading to cumulative losses exceeding 9.5 billion yuan since 2021 [5][6]. - The financial strain is compounded by the high costs associated with the store transformation and the historical burden of past losses [17]. Group 4: Operational Dynamics - Wang Shoucheng's leadership is crucial for integrating the "Pang Donglai model" into Yonghui's operations, which emphasizes supply chain efficiency and product quality [5][11]. - The restructuring of the supply chain aims to reduce the number of suppliers from thousands to a few hundred core partners, which poses risks to Yonghui's traditional profit model [13][14]. - The transformation process is characterized by high costs and risks, as the company navigates the complexities of adapting the Pang Donglai model across diverse regional markets [13][17].