淘宝出海：随着国际化进程不断深入，将持续开拓更广泛的全球市场

Core Insights - The core viewpoint of the article emphasizes the increasing trend of domestic merchants seeking growth opportunities in overseas markets due to intensified competition in the domestic market [2] Group 1: Business Strategy - Taobao's overseas strategy focuses on providing lightweight solutions for merchants, covering logistics, payment, fulfillment, and after-sales support [2] - Merchants are encouraged to concentrate on optimizing their existing stores and products to meet the demands of different market consumers [2] Group 2: Marketing Investment - For this year's Double 11 event, Taobao will invest 1 billion yuan in marketing subsidies to help 100,000 merchants achieve a doubling of overseas sales [2] Group 3: Market Selection Criteria - When selecting overseas markets, Taobao evaluates the compatibility of its products with local consumer demands, its product and logistics capabilities, and the potential and scale of the market [2] Group 4: Language and Market Expansion - Taobao has launched multiple language versions, including Thai, Malay, and Russian, to expand its service beyond Chinese-speaking users, facilitating entry into more overseas markets [2] - The company aims to continue broadening its global market presence as its internationalization process deepens [2]